Software · AI · Automation
Build the system.
Automate the work.
AI agents, workflow automation, custom software and data services for service and operations teams. Fixed price, weekly releases, and a system your team actually runs.
- Fixed price before we build
- A working release every week
- You own the code and accounts
What we build
Connect the operation, not just the apps.
One system.
A clearer way to work.
Bring requests, people, software and data into one working flow so fewer handoffs get lost and every next step has an owner.
WorkflowTechnology
The problem decides the stack.
Software where you need structure. Automation for repeatable work. AI for ambiguity. People where judgment matters.
Services
Software, AI and automation for the work your business runs on.
Nine clearly defined services. Each one starts with your workflow, uses the tools you already have where possible and ends with a working system your team can run.
AI assistants that answer questions, read documents and take routine actions inside your tools, with a person in control of anything important.
First working agent typically in 2–4 weeks
Connect the apps you already use so requests, approvals and updates move forward on their own, with a clear owner at every step.
A typical workflow goes live in 1–3 weeks
Internal tools, client portals and operational apps built around how your team actually works, for jobs that spreadsheets and off-the-shelf software no longer handle.
First release typically in 4–8 weeks
Explore Custom Software
Turn a product idea into a focused first version real users can sign up to, with foundations that support what comes next.
Prototype in 2–3 weeks; MVP typically 6–12 weeks
A CRM your team actually trusts: every enquiry captured with its source, assigned to an owner and followed up on time.
Typically 2–4 weeks
Data pipelines, analysis and dashboards that join your CRM, finance and operations data, with one definition per number and automatic refresh.
First dashboard typically in 2–3 weeks
Text, image, video, audio and document labelling, plus LLM evaluation data, delivered in batches with a measured quality score.
Pilot batch with a quality report in 1–2 weeks
Reliable connections between the software that runs your business, so records stay consistent without exports or re-typing.
Typically 1–4 weeks per integration
Fast, accessible websites, landing pages and portals that explain what you do and give visitors a clear next step.
Typically 3–6 weeks
Systems we build
See what changes when the workflow is connected.
Connect intake, ownership, decisions, handoffs, data and reporting so leads, jobs and internal requests move through a system your team can actually operate.
Explore the system 01 / 03
Revenue operations
A lead comes in. The right work follows.
Capture the source, qualify the request and give every opportunity an owner. Connect your forms, CRM and follow-up without losing context.
- Lead capture
- Owner assignment
- Follow-up visibility
Field service operations
From the first request to the finished job.
Connect the office and the field. Keep scheduling, job details and completion records together so everyone knows what happens next.
- Job intake
- Dispatch & scheduling
- Completion records
AI knowledge systems
Company knowledge. Ready when it matters.
Turn scattered documents into useful, source-linked answers. Respect access permissions and send uncertain questions to the right person.
- Private knowledge
- Cited answers
- Human escalation
Why Sequence Automate
Less admin. Faster handoffs. Clearer ownership.
Request receivedOwner assignedNext action, clear.
Start with the workflow
Find the delays, duplicate entry and repeated handoffs that cost time before choosing a tool.
Automate · Review · Approve
Keep people in control
Automate repeatable steps while approvals and exceptions stay visible to the right person.
Build for production
Build permissions, retries, monitoring and recovery into the system from day one.
What needs my attention?Exceptions, with context.Everything else keeps moving.
Design for adoption
Give each role a clear next action so the system is easy to use in real work.
Works with your stack
Keep the tools you already use.
We connect and extend the software your team already relies on, so there is less to learn and nothing to migrate unless it clearly helps.
- n8n
- Make
- Zapier
- OpenAI
- Claude
- WhatsApp
- HubSpot
- Zoho
- Odoo
- Microsoft 365
- Slack
Microsoft Teams
- Gmail
- Google Sheets
Airtable- Notion
- Supabase
- PostgreSQL
- Stripe
- Shopify
- Xero
- QuickBooks
- Looker Studio
Calendly
Logos identify tools we build with and are trademarks of their owners. No partnership or endorsement is implied.
Where clients start
Start with the work that repeats every day.
Common first projects across operations, service, finance and people teams.
Operations
Approvals and internal requests
Requests routed, approved and tracked without chasing.
Field service
Scheduling and dispatch
Jobs scheduled, technicians updated and customers notified.
Customer service
AI reception and WhatsApp
Common questions answered at any hour, the rest handed to your team.
Knowledge
Company knowledge assistant
Staff find answers in policies and manuals without searching folders.
Documents
Document and invoice processing
Data read from PDFs and emails, checked, then filed in the right system.
Sales
Enquiries into your CRM
Every enquiry captured, assigned and followed up.
Finance
Finance and reporting
Invoices, reconciliations and weekly reports put together automatically.
People
Onboarding and offboarding
Accounts, documents and tasks set up and removed on time.
Where it fits
Built around the rules of the operation.
HVAC, plumbing, electrical, healthcare administration, industrial operations, logistics, finance, HR and customer operations each have different handoffs, risks and decisions. We design around that real context.
Field Services
Operational software and automation for service businesses managing requests, technicians, quotes and repeat work.
Healthcare Operations
Workflow tools for document processing, billing review, claims administration and operational reporting.
Business Operations
Internal applications for approvals, requests, knowledge and work that crosses teams.
Sales & Customer Operations
Connected customer intake, CRM, support and follow-up workflows that preserve context across teams.
Finance Operations
Internal workflows for financial documents, reconciliation support and management reporting.
HR & People Operations
People operations tools for onboarding, documentation, approvals and internal knowledge.
How it works
From first message to a working system.
A simple, written process. You always know what happens next, what it costs and what you receive.
Day one
Step 1: Send a brief
Tell us what needs to work better in a short online form. No call or meeting needed.
You getConfirmation and any quick questions
Within a few days
Step 2: Review and recommendation
We look at your workflow, tools and constraints, then reply in writing with the most practical approach.
You getA written recommendation
Before any build
Step 3: Fixed scope and proposal
Scope, deliverables, timeline and price are agreed up front, with clear acceptance criteria.
You getA proposal you can approve
Typically 2–8 weeks
Step 4: Build in weekly releases
You see working software every week and give feedback on the real thing, not slides.
You getA weekly demo and written update
Launch week
Step 5: Launch and handover
We test, deploy and train your team, then hand over documentation and access.
You getA live system, documentation and logins
Optional, monthly
Step 6: Support and improve
Monitoring, fixes and new improvements on a simple monthly plan.
You getMonitoring and a monthly summary
What you can expect
Clear terms. No surprises.
Fixed scope before we build
You approve the scope, price and timeline before any work starts.
Progress you can see
Working software and a written update every week.
Clear ownership
Code, accounts and data handover are agreed in writing.
Security built in
Least-privilege access, encrypted connections and audit trails.
Documentation and training
Your team knows how the system works and how to run it.
People stay in control
Anything that needs judgement goes to a person, with context.
Ways to work with us
Start focused. Grow from evidence.
Pick the starting point that fits. Each one has a fixed scope, a clear output and a typical timeline.
1–2 weeks
Automation Audit
Clarity before code.We map one workflow, find what to automate first and give you a fixed price for the build. US$750, credited if you go ahead.
Workflow map · Recommendation · Build plan
2–8 weeks
Automation or MVP Build
One focused production build.A scoped AI agent, workflow, internal tool or first product release, tested and handed over.
Fixed scope · Weekly demos · Handover
2–6 months
Operating System Build
Connect the whole operation.Several workflows, custom software and integrations, with one view of the work.
Platform · Permissions · Integrations · Reporting
Monthly
Support and Optimisation
Keep improving through use.Monitoring, fixes and new improvements on a simple monthly plan.
Monitoring · Improvements · Monthly summary
Before we begin
Good questions. Straight answers.
What does Sequence Automate do?+
Sequence Automate builds AI agents, workflow automation and custom software for business operations. We map the workflow, design the system, connect existing tools and support a controlled launch.
What is the difference between workflow automation and an AI agent?+
Workflow automation follows defined triggers and rules, such as routing a form submission to a CRM. An AI agent interprets less structured information, such as a caller’s question or a document. A reliable system often combines both, with software validating actions and people reviewing exceptions.
Where do we start?+
Send a short description of the work you want to improve. We review the workflow, existing tools and constraints, then recommend a focused sprint or a clearly scoped build. No call is required to submit a brief.
Do we need to replace our existing software?+
Often, no. We first look at configuration, APIs and integration options. Custom software fills the gaps where existing tools cannot support the workflow well.
How much does an engagement cost?+
Most clients start with an Automation Audit (US$750, credited if you build within 30 days). Packages are fixed price: a single automation from US$1,800, a Lead-to-Revenue System at US$4,900 plus US$450 a month, an AI Voice Receptionist at US$3,900 plus US$390 a month, an AI Knowledge Assistant at US$6,500 plus US$550 a month, and operations systems or custom software from US$14,000. Third-party usage is billed at cost.
Can you work with our team asynchronously?+
Yes. Written briefs, recorded walkthroughs and reviewable milestones can carry much of the project. We use a meeting when it will resolve a decision faster.
Which countries do you work with?+
We work remotely with service and operations businesses in the United Arab Emirates, Saudi Arabia, Kuwait, the United Kingdom, the United States and Australia. Work is async-first, so time zones rarely slow a project down, and written briefs and recorded walkthroughs replace most meetings.
Which tools and platforms do you build with?+
We choose the stack around the workflow. Common choices include n8n, Make and Zapier for workflow automation, LangGraph and retrieval-augmented generation for AI agents, Supabase and Next.js for custom software, the WhatsApp Cloud API for messaging, and HubSpot or your existing CRM for revenue operations.
Who owns the software?+
Ownership, source-code handover and any third-party licences are defined in the project agreement before work starts. We make ongoing dependencies and operating costs visible.
What happens when AI is wrong or an integration fails?+
We design explicit limits, validation, retries and exception handling. High-risk actions need human approval. Evaluation and recovery requirements are agreed for the specific workflow.
Do you provide ongoing support?+
Continuous optimisation can cover monitoring, improvements, integrations and product iterations. Scope, response expectations and provider costs are agreed separately.
Start a project
Tell us what needs to work better.
Share the workflow, product or operational bottleneck. We’ll review the context and recommend the most practical next step.
Email usinfo@sequenceautomate.comAsync-first. Available worldwide.
No meeting required to send your brief.